About MRC: A Leader in Real Estate Feasibility, Development, and Construction Consulting


MRC is a trusted industry leader in Real Estate Market Feasibility Studies, Development and Acquisition Planning, and Existing Asset Consulting. With decades of expertise, we also specialize in Construction Consulting, offering unparalleled insight into risk management and project execution.

Since our founding in 1992, MRC has played a pivotal role in underwriting and developing over 175,000 residential units and 750 unique projects, representing a total value exceeding $10 billion nationwide. Our best-in-class reputation is built on deep market knowledge, innovative strategies, and a proven track record of success.

Driving Innovation in the Multifamily Industry
At MRC, we identify market opportunities ahead of the competition, shaping the multifamily sector with forward-thinking solutions. Our influence can be seen across some of the most significant real estate innovations of the past 35 years, including the pioneering of the Single-Family Build-to-Rent (BTR) product, which has transformed the industry and continues to drive the market today.

Leadership with Hands-On Development Expertise
Founder Bill Watts brings extensive GP sponsor experience on institutional-grade projects, where he raised the capital, signed the guarantees, planned and constructed the project, and successfully managed all the complexities of real estate development. This firsthand expertise gives MRC a unique advantage: we don’t just analyze projects—we have built and executed them.

A New Era of Real Estate Feasibility & Execution
The need for an experienced team has never been so evident as with what the industry has experienced over the past five years. It was a Master's course with challenges that have rewritten development feasibility, planning, underwriting and risk. Market Feasibility is now Project feasibility that requires expertise and skillsets only possible through development experience.

At MRC, we go beyond feasibility studies—our team actively supports developers through project execution, risk management, and construction consulting. Whether you're an independent owner or a large-scale developer, MRC can integrate at any stage of the project to provide strategic guidance and protect your investment.

Why MRC? A Competitive Edge for Developers & Investors

 Decades of Real-World Development Experience – We understand the challenges of the market from an owner/developer’s perspective.

Proactive Risk Management – Identifying and mitigating risks before they impact your project.

End-to-End Project Support – From feasibility analysis to construction execution, we provide comprehensive expertise.

Custom-Tailored Solutions – Every client is unique, and we deliver personalized strategies to meet today’s needs and anticipate future challenges.

With substantial capital at stake in real estate development, having the right team can mean the difference between success and failure. MRC delivers the expertise, insight, and execution support that sets projects up for long-term success.